Is ABC Starting to Understand BitTorrent Demand?

Ben Jones
August 29, 2012
72
abc,
australia,
Doctor Who
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Interesting news coming out of the Australian Broadcasting Corporation (ABC) shows that maybe BitTorrent pirates have a point when it comes to not waiting for TV shows. In an attempt to dissuade Aussie punters from torrenting the show, ABC has announced it will offer this weekend’s new Doctor Who episode on its iview service as soon as it finishes airing in the UK.

TV shows are often the most popular torrents out there, and the resurrected sci-fi series Doctor Who has an ardent following. Since it rematerialized onto our screens in 2005 it has rapidly gained a substantial and ‘hard-core’ following world-wide.

But thanks to Twitter and Facebook, as well as the more old-fashioned forums and email lists, a storyline can be ruined by ‘spoilers’ emanating from those in regions who gain access to the show first – a recurring theme of the BBC show over the last years.

It’s about time someone started paying attention to the concerns of fans – something we pointed out back in 2008 – so ABC’s decision to place the show on its iview service is strongly welcomed.

“Piracy is wrong, as you are denying someone their rights and income for their intellectual property,” said ABC1 controller Brendan Dahill.

“The fact that it is happening is indicative that as broadcasters we are not meeting demand for a segment of the population. So as broadcasters we need to find convenient ways of making programs available via legal means to discourage the need for piracy,” he added.

The Dr Who show will be available on the iview ‘catch up’ service moments after the episode finishes airing in the UK, although those who prefer to watch on their TV will still have to wait until September 8th. While fans would prefer it aired sometime on the Sunday, it’s certainly a step in the right direction.

This is not the first time a sonic screwdriver has been pointed at a broadcast schedule. Transatlantic Whovians got a taste of same-day showings last spring, and will do so again this year. For others however, FACT’s actions against the expat-focused site UKNova over the weekend could not have come at a worse time.

Will ABC’s actions pay off? We will wait and see.

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YarickZan

You see there is one thing these entertainment companies forget, and it seems as of late a lot of companies have forgotten it. It’s really quite a simple thing that they need understand once again.

The customer is always right.

If your customers are saying “We want this available at the same time as it’s available over here.” then the customer is right. You need to fulfill that demand, or people will find another way to fulfill it. Shows, movies, books, all sorts of media are not available in what can be said to be a reasonable amount of time, or at the right price. Therefore people turn to piracy. It’s as simple as that.
- Anonymous
  
  the biggest problem with your comment is that you are talking sense. that is something that all studios, labels etc dont seem to have. they think that rather than use sense and distribute everything, everywhere at the same time, the way to go is to spend loads of money trying to stop the alternative viewing/downloading options. they haven’t learned that instead of making customers more keen to buy when it is available, it pisses them off so they go elsewhere for it. if that is an illegal method, so be it.
  - Steve Donaghy
    
    No, the biggest problem with his comment is that while the customer may always be right, they may not always make the most money.
    The ONLY reason shows/films/games/etc. are delayed in other territories is so that they can maximise sales revenue, either by releasing only in the “expensive” territories first (in the case of DVDs) or by having each local provider “bid” to get the rights to the show (in the case of TV shows).
    It has nothing at all to do with supplying a demand and everything to do with maximising profits.
    
    And please note – I am abhorrently opposed to such things. Release it everywhere for a flat licensing fee.
    - Anyone
      
      since longer delay windows lead to more piracy they are clearly not maximising sales revenues
    - meowmix
      
      say for arguments sake a show is released globaly. lets take for example bones. would the studio take into concideration global dles/viewings when decideing the fate of bones? if so, a lot of shows that are now cancled prematurely could have long runs.
    - http://twitter.com/Salvadoru1 Salvadoru
      
      Jeffery responded I didnt even know that a stay at home mom able to get paid $9103 in four weeks on the network. did you look this (Click on menu Home)
    - http://twitter.com/Salvadoru1 Salvadoru
      
      ….
      goo.gl/pRChq
    - Gae
      
      Then they have to decide what loses them more, losses to piracy or the losses from having instant availability.
      As the current situation seems to be that most companies would rather take the losses from piracy than give customers what they want then this clearly indicates that the money lost from piracy is actually very small indeed.
- browning
  
  it’s more than that though… in this case the customer has proven himself right. There is no point in the archaic release strategies currently utilized by the studios, and bittorrent proves that. We (the people of the internet) went around the studios and built a better system. It’s not unreasonable to request simultaneous global releases, we’ve essentially been doing it for years.
  - meowmix
    
    one thing the studios could do is to release evrything as torrents or direct dl’s and put put adds in them like normal transmission and take the chance people will watch them and not fast forward them (like i do with sky+ as i hardly watch anything on live, if you see what i mean). that’d, surely, cut down on piracy as there would be no need to pirate tv shows. i guess there will always be the hardcore amongst us who’ll remove the adds and share, but i don’t see that being a problem. the tv studios will have beaten the pirates to the punch in effect.
- Anon
  
  The customer is always right? Always? If people took this attitude towards shoplifting there’d be no retail. Out your pirate ass as always.
  - Lulz
    
    Troll can only cuss and make false analogies in a logical discussion.
  - Jerilynnighy
    
    A shoplifter isn’t a paying customer. Also, you’ve obviously never worked retail. If a customer complains loudly and long enough, he or she will invariably get a gift certificate for his or her trouble (whether or not he or she is in the right).
- Izkata
  
  In this instance I agree, but that phrase must die. ( http://notalwaysright.com/ )
- Dj942001
  
  my thoughts exactly I find my self lots of times going for family guy/house/books/movies and its not even the fact that they are expensive its just people are more comfortable at there own houses I just don’t see fighting an hours worth of traffic and paying more for some popcorn then i spent on the movie or fighting the traffic so i can go get a dvd/cd really any media that should already be available to instantly get, of course they look at it like well we are losing money on the disks or whatever they put the media on but I guess they better cater to both crowds, I don’t even think people should have to go to theaters to watch movies, I myself have an aversion to someone sitting behind me with loud phones/stupid laughs/loud foods/ and having the possibility of getting some spilled on my back or someone who’s breath smells like shit and likes to sigh a lot behind me. I will pay the 7-13 dollars to see a movie but I shouldn’t have to deal with shit along with it, sorry to go so long but I had a lot to say about it.
- http://twitter.com/krum_ krum
  
  The customer is never right. EVER.
politux

Amazing, if only they had read TorrentFreak 5 years ago they could have done this then.
Stuart

I really appreciate what the ABC is doing here, but it’s not enough. I don’t know how many that comment here have ever actually watched ABC’s iView service, but I can tell you the quality is abysmal. The resolution is 640×360 at a bitrate of ~650kbps. This is simply unwatchable, when there’s even a little action the video goes to shit.
When I can get the same episode, in glorious 720p at a much higher bitrate, I certainly know which one I’ll be choosing.I really want to support the ABC’s actions here, and I get that their hands are tied due to the huge investment required to service 720p high bitrate video to thousands of people, but I can’t justify sacrificing my own viewing experience to support them.
- Anyone
  
  they could use bittorrent to reduce their bandwidth costs
  - Mastermikeywwt
    
    Exactly. BBC iPlayer makes use of peer to peer connection to reduce bandwidth and provides 720p video streams. Personally I prefer 1080p. But I do use iPlayer as it is a valuable service. ABC need to implement something like this, they have no excuses
    - Crikey
      
      ABC is a government organisation using tax payers money. They have a budget, no advertising revenue. They are still doing better than most commercial stations.
    - notquitetheffactsyouthink
      
      No, iPlayer does not use p2p. iPlayer uses two CDN’s (Akamai and Limelight Networks) to provide all streaming of content either via Adobe HDS, HLS or RTMP.
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Hopo Nassu1

I am happy that they see that wisdom in other countries too. I’m from finland and we have this site called yle areena which broadcasts allmost evething of yle’s programs from four national channels. Offcourse there isn’t high payinng hbo’s and such, but example much of good documentaries and finnish series. Thumbs up for services like abc has.
Xyz@gmail.com

To get rid of piracy you need to make all shows on demand including previous seasons. Why have 60 channels with 10 good shows spread across them? Everyone know most channels are filler yet you pay for crap. Next thing is commercials. When will they understand we don’t want a 4th of our time being brainwashed to buy this detergent or talkto your doctor about xyz. TV is old school. Netflix is far from perfect content wise but thank god no more commercials. Same with radio. One show airing earlier isn’t going to create a surge of pirates jumping ship. Its the ads I see makes me feel like I’m losing brain cells.
- David Leegwater
  
  I share that opinion with you in every way
- http://twitter.com/dartigen Dartigen
  
  Commercials can be useful for providing free services though – not all of us can afford paid downloads (or have access to a means of paying for them) but with ads the content provider still gets their money without having to charge the viewers anything.
  
  I don’t mind commercials on free services. Hey, someone’s gotta pay the actor’s wages. And if you want ad-free, well, pay for the premium service then. Ads are a minor annoyance when you compare it to the current state of affairs. (And everyone knows that free will never be as good as paid; that’s just how things are. But at least let the free content be the same – just with some ads. I don’t like things like Hulu free where you can’t access back episodes; I could understand, say, making free users wait until the next day to download an episode, but denying them access to back episodes will only make them pirate and defeat the purpose.
  
  Nothing about ending piracy is rocket science though; it’s so simple I’m sure a preschooler could understand it. Not sure then why all the supposed ‘mature adults’ in the studios can’t get their heads around it.)
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torrent freakster

That iView is crap and they have not listened at all !
They still use the country racial geo-blocking. A technique that never made sense on internet or on DVDs (region lock).

If its not geo-blocking than it is ads up the wazoo.
That disrupts your viewing flow.
Take hulu.com, 2 ads before video start than 3 ads per quarter video length and that is on a 20 minutes video.

Do they not know people choose to download instead of viewing it on tv and other “legal” ad ridden ways.
I never watch a movie on tv these days because of those fracking ads in the middle of the movie. Not to mention the ads are of false advertising / deceptive advertising. Basically the ads are lying to you.

Disgusting, as long as they put disturbing ads in the middle of a video or around the video, i will download and say “frack you. morons, you made me do it, it’s your own damn fault”
- Heisenberg7
  
  AdBlock Chrome Extension. Try it on Hulu.
- Crikey
  
  ABC is a government organisation using tax payers money. They have a budget, no advertising revenue. Why should my taxes pay for a non contributing foreigner’s entertainment? They are still doing better than most commercial stations.
  - Netgrazer
    
    That wouldn’t be a problem if all broadcasting companies were showing to all nationalities. After all, you can only watch 1 show at a time. If I’m watching the Beeb right now, while some brit is watching ABC, and everyone is watching from each other, you wouldn’t have to worry about paying for someone else (oh, the horror!)
http://www.facebook.com/people/Mattias-Rådström/100000147409055 Mattias Rådström

Global release, reasonable flat monthly fee, high quality, massive library and good clients for Windows, Android, Linux etc.. and I’ll be hooked.

Make it p2p for all I care! We’ve had the distribution network running for a looooong time now. It’s sad that noone is willing to use it.
- meowmix
  
  i think the guy who said something about adding a premium to interenet connections in another thread, may have been onto something, that’d easily cover the ‘lost revenue’and make piracy pointless. i guess the only thing is, how’d the sharks and piranas work out what thier share of the pot is.
downunder

still not good enough still.. if you cant download and keep it for endless plays whats the point

plus people what to watch in their own players

and people like to collection their fav show

plus most already have it direct from uk channels LOL

when the offer a month sub (if you not a paying cable subscriber already for tv which then it should be free with sky ID etc)
and offer it as a mp4 download then they wised up

but its a small step forward I guess

I bet most that download of p2p someone in the house has a paid subs to sky or cable so are people downloading it illegal when
at some point it will air in their country? at some stage it has been paid for

so why does stuff that comes out on sky in uk takes many months to a year to show downunder? why cant it be deployed to all cable networks world wide at same time.. its digital after all
- DudewithSky
  
  Agreed, i do have sky with all the channels (lol) yet i still pirate TV Shows Reason? i hate waiting, we usually get our shows 2 – 3 months after a series has started and because of the internet most of the time once you search about the show your watching instantly every site contains spoilers. Companies need to realize due to the internet all content needs to be available the same times as every other country and not be excluded.
- Napperman
  
  Download it with Iviewnapper. Then you can save it and watch it whenever you want to. I find 640×360 downloads watchable if not high quality.
  - downunder
    
    tubedigger is better as it will do any stream any company :)
    
    but its cost a small fee but worth it.. guy is always improving updating it
    
    thats the thing though.. slow internet speeds or poor server deploying it.. its never smooth playing when watching live.. best to download and watch which they dont allow but most find a way around all the control nonsense
    
    they other thing its ruin with ads on a stream as well
    they arent just at the beginning but throughout which ruins it
    like tv does
    
    p2p is ad free.. so they better offering a small monthly charge for downloads then free streams with ads
cr0ft

There is nothing inherently wrong with copying content without paying someone for it. The wrongness comes in far earlier – at the point where money has to change hands for someone to generate entertainment. TV-shows should be done for the same reasons as art is done, not for the reasons they’re done now – to make a buck. That would also seriously increase the quality of the product. If TV didn’t have to cater to the lowest common denominator (ie, the stupid people) in order to maximize income but would instead work to create the best TV possible, we might actually get smart TV, not ultra-dumb TV for the unwashed masses.

Obviously this would require a total societal overhaul first, a la what is suggested by http://www.thevenusproject.com
- Guest
  
  Croft, you’re right. How dare people expect to be paid for doing their job.
  
  I’d imagine that you go to work each and every week and say to the boss, “No no, you don’t need to pay me, I’m here to increase the quality of the product. That is my reward.”
  
  There already is TV for those who do it for arts sake… look on the non-commercialized parts of youtube…
  
  I’d personally prefer higher quality form of entertainment.
  - Netgrazer
    
    You should definitely check out the site cr0ft mentioned. The concept may be way out there, but it’s the only way to go. Monetarism is not a fact of life, it’s a human invention, and like all inventions, it will be redundant some day.
    
    Those amateurs on YouTube still need to spend the better part of their day slaving away to pay for their house, food and internet connection. Not quite the same as having fully dedicated professionals driven by passion try to create the entertainment and education this planet needs.
- Mastermikeywwt
  
  Completely agree. I’ve been a supporter of the Venus Project for a long time now, sadly its not really taken off anywhere just yet. And if people don’t think that shows cannot be produced for artistic, non-profit purposes then perhaps you should visit VODO or numerous other places. Give ‘four eyed monster’ a watch for a very artistic romance movie produced for free. Visions of what we can achieve because we have the technology to do so.
- meowmix
  
  the new dr who has been dumbed down beyond belief. the only reason i watch it now is because i have two young sons. this one story a week thing is total fucking crap and is obviously for morons who cannot cope with a multie part story.
  
  i’ve come to the conclusion it is now made for morons, or the beeb just don’t care about quality anymore or the viewer.
  - graeme
    
    So what?Are morons not entitled to watch tv,its laughable you think that some shows are dumbed down specifically for dumbasses cos far as i see all television is an invention for keeping morons like you fed with bullshit,your all morons to the tv companies lol
Guest

While I see people’s position to content, I suspect there are some unrealistic expectations that people have.

Points I agree on:
Same kind of media distributed at the same time (or at least about the same time since there are time zone issues to take into consideration).
The ability to watch on the device you prefer.
The ability to watch at your conveniencewithout adverts, if you’re willing to pay a price.

People tend to forget making a TV show/movie etc. etc. costs a lot of money. Most people don’t really know of the real cost. If a show doesn’t become profitable any more, its not only the corporations that hurt, its the people who were making the show. Take heart for the poor bugger who worked for $20 an hour 12 hours a day who is now out of the job due to declining ratings, poor earnings and so on.

How many people download torrents of their favorite show and still support that show that has some financial reward go back to the makers? I’d guess the majority don’t.

If everyone turns to torrenting TV shows and movies instead of watching them at their local cinema, on tv, through some other service like itunes/hulu, local video store or buying the DVD the revenue for TV Shows and movies will dry up. The studios would stop making them and we’d have nothing worth while watching anymore.

Sometimes It seems like the attitude of torrenters is along the lines of “I want a Ferrari for the price of a [insert name of local cheap vehicle]. I’m the customer I must be right. If you don’t give it to me, I’m going to justifiably steal it.” While its not the same as its a physical product versus a digital product, just because the majority of people want the Ferrari to be cheap, doesn’t mean they’re right. Theft is still theft.

Most parts of the media industries have a long way to go. With both sides having unreasonable expectations isn’t going to help either side work out a viable solution.

Enough of a rant..
Heisenberg7

In a parallel universe, the media corporations encourage the distribution of their media through p2p networks.
- Qjo
  
  Plus all the women there go topless, it’s awesome! Unfortunately, if we were all to move there, the resultant mass shift would disrupt the quantum balance between universes thus initiating a “reality implosion” destroying all space and time.
  Incidentally, I attempted to watch the new Dr. Who season premiere this morning, only to find that the BBC has somehow managed to region lock my TARDIS! Now I’m pissed!
ThumbsUpThumbsDown

When you’ve been a legislatively previledged Monopolist long enough, you come to believe that your customers really are stupid and passive; and, that you really do morally deserve every last morsel of the plunder you can extract from them.

Undisputable Proof of your Entitlement is Everywhere: It’s in the Legislatures you’ve been able to purchase; the competitors you’ve been able to ruin; the reems of written law you’ve sponsored; it’s in the Judges who bow before your laws; and, certainly, your perfect entitlement is in the Universities and Media Outlets that teach and tout your Virtues while quietly pocketing the bulky benefits of your largess.

After two hundred years of such entitlement, you really do come to know that you’re Customers don’t matter.

But, after two hundred years of such entitlement, the foundations of your previlledges begin to crumble…..

and, after two hundred years of such entitlement, you’re the last one to get the news….

You see….Bad news doesn’t reach you easily where you live. So, you expect to be appreciated when you get laws passed that grant you custody and control of Intellectual Property in Perpetuity…..and….When Customers complain that you’ve been double charging them and triple charging them by stacking fees and shifting product access to create non-existing scarcity……that your premium is unfair; and, comes at their expense ……you refer them to your Terms of Service…and, when those Customers complain that you do not deliver what they want, when they want it; and, that what you deliver is grotesquely overpriced…..You give them a lecture about the inherent efficiency and rigjhteousness of Free Markets……

After all….Your Customers are Powerless…and…Stupid…..Right?

And, when those Customers make Clear….at last….that they will NOT Honor your legislatively granted previledges……What then?

You tell the world they’re Thieves.

But, every day, more people ask whether you’re not the Thief….

…..it’s not an easy argument to make that in fact you’re actually “honest”…..Isn’t it?
- Guest
  
  This reads like an advocate for welfare ;)
  - ThumbsUpThumbsDown
    
    Everthing…..about the economics of Monopolies….is about Corporate Welfare in the exact same sense that regular Humanitarian Welfare in the case of Orphans and Widows and Homeless People……just without a foundation in Moral Justification……I can understand WHY we’re compelled to give it to the Widows and the Orphans and the Homeless……..It’s just that, thus far, No One has adequately explained why multi-trillion dollar unearned rents should be bestowed on Global Alpha Corporations…..Yet, it becomes institutionalized as the standard eternal “Normal” in Australia, Japan, Colombia, the United States….and…every other swept and unswept corner of the world….
garyvdh

And let me guess… it’s probably only available in the USA? :(
- Asd
  
  We’re talking about the *Australian* Broadcasting Corporation. At the very least, it’s available down here as well. :P
  
  I’m guessing it’ll only be SD though. Progress, but still lagging behind BitTorrent…
  - garyvdh
    
    Sorry, only available in Australia! ;)
Guest

sadly, unless you live in Austria the program is not available in your country/area =/ until its widely adopted I see this as a mud slinging tactic to dirty file sharing with the tag line of “see it doesn’t work EVERYWHERE” though if some researchers want to monitor BT traffic in the area for releases of Dr.Who for a correlation of decline by access it would go a long way towards proving the point. I’m glad its out there and that some broadcasters are taking the net as a serious marketplace to relay their wares but in the end if the industry is still fractured and stratified from country to country and region to region we will all still lose, much like the US paying to watch the Olympics and Hulu not letting you watch the Daily Show because you live in France people will put on that look of disdain and head over to their favorite BT client and fill in the gaps.
- Guest
  
  *Australia
http://twitter.com/Wolfie_Rankin Wolfie Rankin

People bucketing Iview, consider that Aussie Internet is not what it ought to be, at least till the NBN comes through (Late next year for me, hopefully), A couple of years ago iview wouldn’t even run for me, but internode upped its speed and now it plays quite well.

ABC Innovation have been trying to find the balance of speed and quality so that most people can at least watch shows online, as more people have access to higher bandwidth then the quality will improve too.

I only watch iview, I can’t be bothered with TV at all, in fact my antenna fell off the roof a few months ago and I’m not bothering with it.

It’s online or it’s not watched.
Gear Mentation

Well I guess purely out of “respect for the Law” some people would choose to stream instead of download. Inferior product.
Ryan Young

But Doctor Who is supposed to air on BBC America on the 1st! At 9 PM eastern.
The September 9th commercial was a mistake.

However, this WILL help me out alot. I won’t have to avoid the British people in my circles for 7 hours on Google+. (Confound those spoilers! They drive me to knowing the entire where/when/what/who/how about something big and important in series 7 by posting about it in the first sentence of a conversation without a spoiler warning!)
foff

Here is an idea: If they want their fucking revenues how about offering a download commercial free for .50 or with commercials for free. Why don’t they do this or just stfu about any theoretical lost revenues./
Strawbear

It’s as easy as …. something…

Dammit, can’t think what.
Katiekangaroo01

This is not the first time the ABC has done this with the opening episode of a new Doctor Who series. Pretty sure it’s happened at least twice before, possibly more. Maybe with other shows too.
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Tmc80tmc

Oh jeez, Season 7 starting already?!? Time to buy some cream crackers, pick-n-mix, bow-tie pasta!
RowJack

only the first ep? yea real smooth, next ep they will just go back to doing it
AJ

This doesnt make sense to me. ABC is not a commercial TV station here in Australia, meaning we’d get the full episode without ads… which, apart from the impatience of having to wait a week, is a main reason many people download TV shows. It’s great, but it’d be better if it was a commercial station doing it.
Matttheone

iView quality is crap and also when the ABC televise Doctor Who they do not use their High Def channel so that is also crap. I will download a nice HD quality copy of this and watch it as it was intended
Andrew Lee

What do they expect? It’s a connected world and information travels lightning fast so it’s only logical that there will be a worldwide demand for synchronized releases of any product that can be transferred digitally.

It’s not like they exactly have to make DVDs anymore when one bit torrent could supply the whole world with ease.

Furthermore they could actually make their own legit torrent network and charge for it.. They would end up making a fuck load more than they’re wasting on frivolous demands of raping freedom in the ass and killing the internet.

Take your fingers out of your ears people and get with the fucking times for Christ sakes.. Your ignorant ways make piracy necessary and it’s 100 percent your fault for not getting into sync with what people want and need.

No I don’t want to go to Wal-Mart to buy a fucking plastic circle encased in more plastic that’s a waste of resources when it could be stored digitally.

My 2tb HDD can store approx 1000 DVDs if I average the size to 2gb. If it was stacked up in dvd cases it would be over 50 feet high.. Now do I want a 50 foot stack of DVDs or a HDD I can fit in my hand? Hmmm 50 ft of DVDs or a small HDD, shit I can’t make up my mind. I guess I’ll go with the towering stack of plastic so I can build me a castle or some shit.
tmc8080

No early preview leaks.. ? oh well, we wait one more day..
Thedeviations

I’m going to be streaming it as often as possible. Two reasons:

1) iView is part of my internet provider’s Freezone. Quota-free downloads are. well, quota free. Have you seen the cost of data for Australian internet? Not that much of a bargain to pirate in these here parts.
2) The ABC *will* be counting how many of us fish bite. If there’s a high enough number, it will look more feasible to the commercial networks.
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http://www.verticalblinds4you.com/ Min Gist

Them access to back episodes will only make them pirate and defeat the purpose.
http://www.modular.ca/ Margit Zaragoza

The first sentence of a conversation without a spoiler warning.

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