While pirating end-users obviously share some of the burden, the main emphasis has traditionally been placed on the shuttering of illicit sites, whether torrent, streaming, or hosting based.
Over time, however, sites have become more prevalent and increasingly resilient, leaving the music, movie and publishing industries to play a frustrating game of whac-a-mole. With this in mind, their focus has increasingly shifted towards Internet gatekeepers, including ISPs and bodies with influence over domain availability.
While most of these efforts take place via cooperation or legal action, there’s regularly conflict when Hollywood, for example, wants a particular domain rendered inaccessible or the music industry wants pirates kicked off the Internet.
As a result, there’s nearly always a disconnect, with copyright holders on one side and Internet technology companies worried about mission creep on the other. In Denmark, however, those lines have just been blurred in the most intriguing way possible after an infamous anti-piracy outfit joined an organization with significant control over the Internet in the country.
RettighedsAlliancen (or Rights Alliance as it’s more commonly known) is an anti-piracy group which counts some of the most powerful local and international movie companies among its members. It also operates on behalf of IFPI and by extension, most of the world’s major recording labels.
The group has been involved in dozens of legal processes over the years against file-sharers and file-sharing sites, most recently fighting for and winning ISP blockades against most major pirate portals including The Pirate Bay, RARBG, Torrentz, and many more.
In a somewhat surprising new announcement, the group has revealed it’s become the latest member of DIFO, the Danish Internet Forum (DIFO) which “works for a secure and accessible Internet” under the top-level .DK domain. Indeed, DIFO has overall responsibility for Danish internet infrastructure.
“For DIFO it is important to have a strong link to the Danish internet community. Therefore, we are very pleased that the Alliance wishes to be part of the association,” DIFO said in a statement.
Rights Alliance will be DIFO’s third new member this year but uniquely it will get the opportunity to represent the interests of more than 100,000 Danish and international rightholders from inside an influential Internet-focused organization.
Looking at DIFO’s membership, Rights Alliance certainly stands out as unusual. The majority of the members are made up of IT-based organizations, such as the Internet Industry Association, The Association of Open Source Suppliers and DKRegistrar, the industry association for Danish domain registrars.
A meeting around a table with these players and their often conflicting interests is likely to be an experience for all involved. However, all parties seem more than happy with the new partnership.
“We want to help create a more secure internet for companies that invest in doing business online, and for users to be safe, so combating digital crime is a key and shared goal,” says Rights Alliance chief, Maria Fredenslund. “I am therefore looking forward to the future cooperation with DIFO.”
Only time will tell how this partnership will play out but if common ground can be found, it’s certainly possible that the anti-piracy scene in Denmark could step up a couple of gears in the future.