NetNames is one of a number of brand protection businesses operating online today. The company, which aims to cushion the effects of fraud on its clients’ brands, positions itself as a global leader in the sector.
Established as Group NBT in 1995, the company was renamed NetNames in 2013 and shortly after grabbed dozens of headlines after publishing a major study into online piracy.
Commissioned by NBC Universal and titled ‘Sizing the Piracy Universe‘, the study mapped piracy volumes and prevalence around the world. NetNames’ found that piracy is both “tenacious and persistent”, with a penchant for consuming increasing amounts of Internet bandwidth every year.
The report was overseen by Dr David Price, then Director of Piracy and Counterfeit Analysis at NetNames. Price also presided over the publication last month of NetNames’ latest piracy study which focused on the role played by credit card companies in the cyberlocker space.
Published exactly a year after the NBC study, ‘Behind The Cyberlocker Door: A Report How Shadowy Cyberlockers Use Credit Card Companies to Make Millions‘ was commissioned by the Digital Citizens Alliance (DCA), ostensibly to protect consumers. DCA doesn’t openly reveal its sources of funding but the report has all the hallmarks of an entertainment industry-focused study.
Previously, Price was the chief of Piracy Intelligence at Envisional and the head of a study claiming to be the first to accurately estimate the amount of infringing traffic on the Internet.
Now it appears that Price’s work has received the ultimate compliment from one of the most powerful entertainment industry organizations on the planet.
The International Federation of the Phonographic Industry, or IFPI as it’s more often called, is the umbrella anti-piracy organization for the world’s leading recording labels. As of now, IFPI – probably in their UK office since that’s where Price is based – has a new employee.
According to an amendment tucked away on his Linkedin profile, Price – who has a doctorate in Criminology from the University of Cambridge – is now working for the IFPI as their Head of Anti-Piracy Research and Analysis.
In recent years Price has maintained a clear anti-piracy stance, which will obviously suit IFPI. He has participated in discussions calling for government action against piracy and regularly uses content-industry friendly terms such as “stealing” to describe unauthorized copying.
TorrentFreak contacted NetNames’ PR company for a comment on Price’s departure but at the time of publication we were yet to receive a response.
IFPI London, where the organization’s anti-piracy operations are based, also did not immediately respond to a request for comment.