Pirates Are Not Easily Deterred by Viruses and Malware, Study Finds

Nearly 40% of all Singaporeans download or stream movies, TV-shows, and sports events for free, a new study reveals. The primary reason to turn to pirate sources is that they're free. Although most pirates know that they may run into viruses and malware, the lure of free content is simply too strong.

Despite the widespread availability of legal streaming services, piracy remains rampant around the world.

This is the situation in Singapore where a new study commissioned by the Cable and Satellite Broadcasting Association of Asia (CASBAA) found that 39% of all Singaporeans download or stream movies, TV shows, or live sports illegally.

The survey, conducted by Sycamore Research, polled the opinions and behaviors of a weighted sample of 1,000 respondents. The research concludes that nearly half of the population regularly pirates and also found that these people are not easily deterred.

Although the vast majority of the population knows that piracy is against the law, the lure of free content is often hard to ignore. Many simply see it as socially acceptible behavior.

“The notion that piracy is something that everybody does nowadays turns it into a socially acceptable behavior”, Sycamore Research Director Anna Meadows says, commenting on the findings.

“Numerous studies have shown that what we perceive others to be doing has a far stronger influence on our behavior than what we know we ‘ought’ to do. People know that they shouldn’t really pirate, but they continue to do so because they believe those around them do as well.”

One of the main threats pirates face is the availability of malware and malicious ads that are present on some sites. This risk is recognized by 74% of the active pirates, but they continue nonetheless.

The dangers of malware and viruses, which is a key talking point among industry groups nowadays, do have some effect. Among those who stopped pirating, 40% cited it as their primary reason. That’s more than the availability of legal services, which is mentioned in 37% of cases.

Aside from traditional download and streaming sites, the growing popularity of pirate media boxes is clearly present in Singapore was well. A total of 14% of Singaporeans admit to having such a device in their home.

So why do people continue to pirate despite the risks?

The answer is simple; because it’s free. The vast majority (63%) mention the lack of financial costs as their main motivation to use pirate sites. The ability to watch something whenever they want and a lack of legal options follow at a distance, both at 31%.

“There are few perceived downsides to piracy,” Meadows notes.

“Whilst the risk of devices being infected with viruses or malware is understood, it is underweighted. In the face of the benefit of free content, people appear to discount the risks, as the idea of getting something for nothing is so psychologically powerful.”

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