The worldwide roller-coaster for The Expendables 3 continues to grab headlines and the movie hasn’t even been released yet. Normally that kind of situation would be coveted by movie makers, but the leak of the movie last month has put a different complexion on matters.
Last evening stars of the show were treading the red carpet in advance of the movie’s world premiere at the Odeon in Leceister Square, London, and of course questions turned to the inevitable topic.
Sylvester Stallone, who plays Expendables leader Barney Ross, was the first to be questioned. The 68-year-old said that while piracy leaves him sad, for some it had become a habit.
“That makes me feel really sad, but you know I understand that a lot of people have accepted that’s kind of a way of life,” Stallone said.
But while Stallone expressed disappointment, he also suggested that as a big star he probably wouldn’t be so affected. Others would, however.
“I think it’s unfortunate because it isn’t about me, i’m ok, but there’s thousands of people that won’t make movies. They won’t get a chance because they’ve lost a lot of money, that’s the trouble,” the star said.
Interestingly, another star of the movie viewed the leak in a more positive light. Kellan Lutz, who plays former Navy Seal John Smilee, said that while people are downloading illegally, that try-before-you-buy would lead them to still purchase theater tickets.
“So for the people who downloaded it, I actually think they’re gonna wanna watch it in the theaters because it’s a good movie,” Lutz said.
“They’re gonna watch it online, then they’ll be like ‘I gotta watch this in theaters now’, because all the one-liners that kind of go under-layered throughout the action, you just can’t hear that on a little iPad or computer,” the 29-year-old noted.
But while Lutz was looking on the bright side, Lionsgate continued to work flat-out behind the scenes in what they see as a damage limitation exercise.
As reported yesterday, the company has been issuing thousands of takedowns to remove unauthorized links to the movie online. This is in addition to legal action being taken against several torrent and other file-sharing sites.