In the summer of 2017, one of the most important anti-piracy initiatives of recent years was born.
After years of protecting their own content from unlicensed reproduction and distribution, 30 of the world’s most powerful media companies came together to form the Alliance for Creativity and Entertainment (ACE).
Led by the MPAA (now MPA), the companies declared a pooling of resources to tackle piracy more efficiently and on a global scale. Since then, ACE has added several new members to bolster the ranks and this week added two more, one of which is particularly notable.
“We are excited to have Comcast and Viacom join ACE – our leading global content protection organization,” says Charles Rivkin, Chairman and CEO of the Motion Picture Association.
“As the parent companies of two of our original members, they have been supporters of our efforts and numerous successes, but now as members, they will strengthen the legal and operational work we’re able to do to reduce the threat of piracy and support creators.”
Viacom is the parent company of Paramount Pictures, which in turn is a current member of both the MPA and ACE. It also owns UK-based Channel 5, which joined ACE in March 2019.
Comcast owns ACE members NBCUniversal, Sky, and Telemundo, all of which have been with the alliance from its inception. Comcast also operates telecoms giant Comcast Cable, which under the Xfinity brand is one of the largest telecoms companies in the United States.
The addition of Comcast to the Alliance for Creativity and Entertainment is intriguing. Among almost three dozen other current members, it is the first Internet service provider to commit to the global anti-piracy initiative. How that will play out on the ground is currently unclear.
Given that three of its subsidiaries are already members, the addition of Comcast seems a logical move. ACE, however, seems to be placing emphasis on Comcast’s position as a major ISP which, with imagination, could have all kinds of implications when it comes to anti-piracy enforcement.
ACE plays its cards very close to its chest and we know it only publicizes a small percentage of its actions. As previously reported, many others are kept deliberately quiet. What we know thus far though, is that ACE tends to focus on the provision and distribution of infringing content, rather than targeting end-users – customers of ISPs for example.
Nevertheless, that Comcast and by extension Xfinity are now part of the world’s largest anti-piracy coalition should give pause for thought. If nothing else it shows clear intent by an ISP to positively participate in the global fight against movie and TV show piracy, in all its forms. ACE will no doubt consider this a major achievement.
The full list of members of the ACE anti-piracy coalition now reads as follows: Amazon, AMC Networks, BBC Worldwide, Bell Canada and Bell Media, Canal+ Group, CBS Corporation, Channel 5, Comcast, Constantin Film, Discovery, Foxtel, Grupo Globo, HBO, Hulu, Lionsgate, Metro-Goldwyn-Mayer (MGM), Millennium Media, NBCUniversal, Netflix, Paramount Pictures, SF Studios, Sky, Sony Pictures Entertainment, Star India, Studio Babelsberg, STX Entertainment, Telefe, Telemundo, Televisa, Univision Communications Inc., Viacom, Village Roadshow, Walt Disney Studios Motion Pictures, and Warner Bros. Entertainment Inc.