Founded in 2012 by former Twitter CEO Evan Williams, online publishing platform Medium.com swiftly became the go-to place for many authors.
The site has featured works of renowned writers, politicians, high profile activists, major companies, as well as average Joes.
Today, Medium has millions of daily visitors, making it one of the 100 most visited websites in the world. The majority of these are drawn to the compelling and informative writings, but the site has proven a draw to scammy ‘pirates’ as well.
Every week, hundreds, if not thousands of articles appear that promise people the latest pirated movies and TV-shows. Whether it’s a high-definition copy of Joker, Terminator: Dark Fate, or Maleficent: Mistress of Evil, it’s available. Supposedly.
Here’s an example of a Joker movie that was promoted this week, but there are many more.
People who click on the links are often disappointed though. They typically point to a page where people can start a stream instantly, but after a generic intro, they are required to sign up for a “free account,” that requires a credit card for ‘validation’ purposes.
Needless to say, this isn’t a good idea. Aside from the obvious copyright issues, these services don’t promise what they offer. After all, many of the pirated films they advertise are not available in high-quality formats yet.
The goal of this strategy is to have these links show up high in search results. A site like Medium has a good reputation in search engines, and as a result, the articles promoting these scams are more visible in search results than the average pirate site.
This appears to be an effective strategy, especially since Google has started to push down results from known pirate platforms.
TorrentFreak reached out to Medium and the company informed us that it’s a free and open platform that allows anyone to share stories and ideas. However, it takes swift action after any alleged infringements are reported.
“We fully comply with the DMCA and all other relevant copyright laws,” a Medium spokesperson said, pointing to its DMCA policy.
“When we discover bad actors, both through manual and automatic detection, they are assessed in terms of our policies and rules against those behaviors, and removed from Medium.”
These types of scams aren’t a major problem for copyright holders, as it will mostly result in disappointed and frustrated pirates. However, prospective pirates who fall for them may eventually be charged for something they didn’t sign up for.
For Medium this scam practice could lead to unexpected problems as well. Google received hundreds of takedown notices for Medium.com links over the past several weeks which, in theory, makes it a candidate for a downranking penalty. Unless Google reviews sites manually before applying a penalty, of course.