For many years, the members of the MPAA have flexed their muscles all around the globe, working to prevent people from engaging in online piracy. If the last 17 years ‘progress’ is anything to go by, it’s a war that will go on indefinitely.
With Columbia, Disney, Paramount, Twentieth Century Fox, Universal, and Warner on board, the MPAA has historically relied on sheer power to intimidate opponents. That has certainly worked in many large piracy cases but for many peripheral smaller-scale pirates, their presence is largely ignored.
This week, however, several players in the Kodi scene discovered that these giants – and more besides – have the ability to literally turn up at their front door. As reported Thursday, UK-based Kodi addon developer The_Alpha received a hand-delivered cease-and-desist letter from all of the above, accompanied by new faces Netflix, Amazon and Sky TV.
These companies are part of the Alliance for Creativity and Entertainment (ACE), a massive and recently-formed anti-piracy coalition comprised of 30 global entertainment brands. TorrentFreak reached out to The_Alpha for his thoughts on coming under such a dazzling spotlight but perhaps understandably he didn’t want to comment.
The leader of the Ares Project was willing to go on the record, however, after he too received a hand-delivered threat during the week. His decision was to immediately comply and shutdown but TF is informed that others might not be so willing to follow suit.
A Kodi addon developer living in the UK who spoke to us on condition of anonymity told us that most people operating in the scene expected some kind of trouble – just not on this scale.
“Did you see the [company logos] across the top of Alpha’s letter? That’s some serious shit right there. The film companies are no surprise but Amazon delivers my groceries so I don’t expect this shit from them,” he said.
When the ACE partnership was formed earlier this year, it seemed pretty clear that the main drive was towards the pooling of anti-piracy resources to be more effective and efficient. However, it can’t have escaped ACE that such a broad and powerful alliance could also have a profound psychological effect on its adversaries.
“There’s no doubt in my mind that they’re turning up mob-handed to put the shits up people like Alpha and the rest of us,” the developer said. “It’s hardly a fair dust-up is it? What have we got to fight back with, a giro [state benefits]? It’s a show of force, ‘look how important we are’!”
Interestingly, however, the dev told us that it isn’t necessarily the size of the coalition that has him most concerned. What caught his eye was the inclusion of two influential UK-based companies in the alliance.
“Having Sly [a local derogatory nickname for Sky TV] and the Premier League on the letter makes it much more serious to me than seeing Warner or whatever,” he commented.
“I don’t get involved in footie but Sly is everywhere round here and I think it’s something the Brit dev scene might take notice of, even if most say ‘fuck it’ and carry on anyway.”
When questioned whether that’s likely, our source said that while ACE might be able to tackle some of the bigger targets like Ares Project or Colossus, they fundamentally misunderstand how the Kodi scene works.
“If you want a good example of a scattered pirate scene, I give you Kodi. They can bomb the base or whatever but nobody lives there,” he explained.
“There’s some older blokes like me who can do without the stress but a lot of younger coders, builders and YouTubers who thrive on it. They’re used to running around council estates with real-life problems. A faffy letter from some toff in a suit means literally nothing. Like I said, all they have to lose is a giro.”
Whether this is just bravado will remain to be seen, but our earlier discussions with others in the scene indicate a particular weakness in the UK, with many players vulnerable to being found after failing to hide their identities in the past. To a point, our source agrees that this is a problem.
“People are saying that Alpha was found after trying to raise some charity money related to his disabled son but I don’t know for sure and nor does anybody else. What strikes me is that none of us really thought things would get this on top here because all you ever hear about is America this, Canada that, whatever. Does this means that more of us are getting done in England? You tell me,” he said.
Only time will tell but stamping out the pirate Kodi scene is going to be hard work.
Within hours of several projects disappearing Wednesday and Thursday, YouTube and myriad blogs were being flooded with guides detailing immediate replacements. This ad-hoc network of enthusiasts makes the exchange of information happen at an alarming rate and it’s hard to see how any company – no matter how powerful – will ever be able to keep up.