Online streaming piracy is on the rise and many people use dedicated media players to watch unauthorized content through their regular TV.
Although the media players themselves can be used for perfectly legal means, third-party add-ons turn them into pirate machines, providing access to movies, TV-shows and more.
The entertainment industry isn’t happy with this development and is trying to halt further growth wherever possible.
Just a few months ago, Roku was harshly confronted with this new reality when a Mexican court ordered local retailers to take its media player off the shelves. This legal battle is still ongoing, but it’s clear that Roku itself is now taking a more proactive role.
While Roku never permitted any infringing content, the company is taking steps to better deal with the problem. The company has already begun warning users of copyright-infringing third-party channels, but that was only the beginning.
Two new job applications posted by Roku a few days ago reveal that the company is putting together an in-house anti-piracy team to keep the problem under control.
One of the new positions is that of Director Anti-Piracy and Content Security. Roku stresses that this is a brand new position, which involves shaping the company’s anti-piracy strategy.
“The Director, Anti-Piracy and Content Security is responsible for defining the technology roadmap and overseeing implementation of anti-piracy and content security initiatives at Roku,” the application reads.
“This role requires ability to benchmark Roku against best practices (i.e. MPAA, Studio & Customer) but also requires an emphasis on maintaining deep insight into the evolving threat landscape and technical challenges of combating piracy.”
The second job listed by Roku is that of an anti-piracy software engineer. One of the main tasks of this position is to write software for the Roku to monitor and prevent piracy.
“In this role, you will be responsible for implementing anti-piracy and content protection technology as it pertains to Roku OS,” the application explains.
“This entails developing software features, conducting forensic investigations and mining Roku’s big data platform and other threat intelligence sources for copyright infringement activities on and off platform.”
While a two-person team is relatively small, it’s possible that this will grow in the future, if there aren’t people in a similar role already. What’s clear, however, is that Roku takes piracy very seriously.
With Hollywood closely eyeing the streaming box landscape, the company is doing its best to keep copyright holders onside.